SELF-LEARNING VIRTUAL SERIES
All about the Auction Business (Luxury)
From jewellery to luxury handbags, from watches to wines, learn about luxury collectibles from the perspective of Christie's specialists and marketing experts.
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Overview
This programme takes you to look at luxury collectibles from the perspective of Christie's specialists and marketing experts. You will learn about some of the top lots sold at auctions, and how luxury is marketed by one of the world's most sophisticated luxury brands. We also present all you need to know as to developing a career in the luxury departments at Christie's.
課程概覽
本課程將從七位佳士得奢侈品部門專家和市場行銷的角度來全面瞭解奢侈品收藏。從珠寶到珍罕手袋，從腕表到名釀，您將瞭解那些拍賣場上的頂級奢侈品，以及最高端奢侈品品牌之一佳士得如何進行市場行銷。您還將深入瞭解佳士得奢侈品部門專家的職業發展路徑。
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